40 Phenom

Client’s Request
Create a logo for a networking group that unites entrepreneurs interested in fitness. The design will be featured on team t-shirts for group fitness events. Emphasize teamwork as well as personal and professional development.

Mood
powerful, athletic, ambitious

Service(s)
logo design

A diagram explaining the secondary logo. It reads: wolf serves as a mascot and symbolizes teamwork, centered number inspired by sports jerseys, bold italic font implies strength and forward momentum.

Behind The Scenes

40 Phenom believes in the power of teamwork when accomplishing your goals, so it only made sense to take a collaborative approach to this project. This involved giving my client regular updates as I built off their initial ideas, and it was during this phase we had a breakthrough — what says “join our pack” better than a wolf?

Some initial concepts for the 40 Phenom logo. We tested out a roaring lion head, with and without a chain, and tried incorporating gradients.
A mockup showing how the client might use the 40 Phenom logo for profile pictures and headers on their socials.
A mockup showing various color combinations of the primary and secondary logo on water bottles.
A front and back mockup of a 40 Phenom shirt, incorporating both the primary and secondary logos.
the 40 Phenom logo as a iron-on patch
A mockup of the 40 Phenom logos on two t-shirts.
A collection of proposed color combinations for the primary logo.
A collection of wolf heads considered for the secondary logo.
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Diana Hickey Personal Training