Other Projects.

A collection of concepts, proposals, and small-scale works.

Rezen Cryotherapy

  • A mockup for a Rezen cryotherapy booth. The body is white and fades into a green palm-leaf texture.

  • A mockup for a Rezen cryotherapy booth. The body is dark green with a palm-leaf texture.

  • A mockup for a Rezen cryotherapy booth. The body is dark green with a palm-leaf texture and a white "Rezen" logo stretches across the door.

  • Darcy Guello

    Guello Marketing

    “Taylor [is] a graphic design rock star! She overdelivered and my client is thrilled!! I need a Taylor in my life .”

Wedding Initials

  • a gold wax seal embossed with interlocking initials.

  • a black and white photograph of a couples' hands. The topmost hand is wearing a wedding ring. The initials "Z" and "Y" are interlocked in the corner.

  • A black and white close-up of a bride embracing her husband. An interlocking "Z" and "Y" logo is centered over it.

  • The initials "Z" and "Y" printed on a banner behind a wedding table.

  • The letter "Z" interlocked with a cursive "Y" over a black background

  • The letter "Z" interlocked with a cursive "Y" over a white background

Great Lakes Bay Invitational Proposal

  • A mockup depicting a three-way footbridge carpeted in artificial grass. A tall golf pin flag stands where the three bridges meet. A brochure display advertising the Great Lakes Bay Invitational stands beside a face-in-hole photo op of a female golfer

  • An aerial view of a three-way footbridge showing where to place photo ops and a golf pin flag.

  • A mockup of a green tent labeled "recycling station." The back wall provides a checklist of recycling activities. There are "plastic," "paper," "can," and "compost" bins positioned beside it.

  • A checklist of recycling-related activities printed on recycled paper. A perforated section can be torn off and submitted for a prize.

  • A frosted glass made out of recycled bottles, featuring the Great Lakes Bay Invitational logo.

  • Grassroots

    I and a small group of other aspiring marketers were asked to present ideas on how to promote sustainability at the Dow Great Lakes Bay Invitational (Dow Championship). We also pitched a guerilla marketing tactic that involved transforming Midland’s “Tridge” into a putting green-themed photo op that teased that year’s participating golfers.

Cafe Concept

  • Four logo variations for a coffee shop called "The Roost." The "O"s form a pair of glasses and the diagonal shine within cause the lenses to resemble coffee beans.

  • A promotional poster for "The Roost" coffee shop that reads: where the coffee never "coos." The "O"s in "coos" form the spectacled face of a pigeon.

  • A mockup depicting "The Roost" logo as a sign in a moody coffee shop.

  • A bag of coffee beans designed to resemble a spectacled pigeon. The label reads: a locally harvested blend with notes of pear, apple, peach, orange, and cherry.

The Panda House

  • An Instagram post featuring an elderly woman sitting at a restaurant table, surrounded by balloons. The caption reads: Loretta Wenzel celebrated her 90th birthday at Panda House! Here's what #OurPandaHouse means to her...

  • A marketing email wishing the customer a happy birthday. The email contains a coupon and an explanation of their Chinese Zodiac sign.

  • A before and after of Panda House's Facebook page. In the before, their icon is a default image and their banner is a closeup of a wall. In the after, their icon is their logo and their banner shows the restaurant's elegant decor.

  • A mockup of Panda House's improved Instagram page, with three colorful posts showing the restaurant's customers and elegant plating.

  • Digital Marketing Proposal

    These mock-ups were part of a presentation and proposal on how a local restaurant could make use of digital marketing.

    The proposed “Our Panda House” campaign would feature personal stories from a variety of customers throughout their 40 years of business.

Champagne & Marx Christmas Card

  • A "before" photo. A family in red plaid smiles in front of a truck and barn.

  • An "after" photo. A family smiles in front of a truck and barn. The photo has been edited to be black and white, except for the family members and the truck. A Christmas tree and additional person have been added in the background.

Pet Engraving

  • An outline of a fluffy golden retriever, in profile.

  • An outline of a fluffy golden retriever engraved into stainless steel.

  • An outline of a fluffy golden retriever, inverted.

  • An outline of a fluffy golden retriever engraved into a stainless steel cup.

Illustrations

  • A digital portrait of a graying golden retriever wreathed in white roses.

  • A digital portrait of a pale golden retriever with sparkling eyes.

  • A digital illustration of a black and white boxer puppy with a speckled nose.

  • A digital painting of a golden retriever wearing reindeer antlers.

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Scott L. Carmona College of Business