Rare Sass Boutique
Client’s Request
Help establish a new business by creating brand guidelines, proposing social media campaigns, taking and editing store photos, and designing materials for online and in-store use.
Mood
bold, feminine, playful
Service(s)
branding, social media marketing, photography, & graphic design (signs, tags, & social media templates)
Behind The Scenes
Rare Sass’s owner had a strong vision for a boutique that encouraged size- and age-inclusivity and promoted local entrepreneurs, but needed guidance on how to break into the digital world. I began by taking photos of their stock for online sale and promotion. These photos served as the inspiration for an original pattern that became the basis for their online and in-store branding.
Photography & SEO
A major step in improving Rare Sass’s visibility was optimizing its Google Business Profile. To achieve this, I uploaded store photos to appear in Google search results and Google Maps and added the boutique’s hours and contact information. As of July 2024, these photos have received 103,662 views, collectively.
